All Fans is Encouraged to Become the Extra Haim Sisters Sister.
"Do you know when you'll be speaking to the Haim sisters?" a message reads. "I wanted to ask if I can become their extra sister."
There is only one problem: I also wants to be the Haims' newest recruit. And we're far from alone. Several high-profile admirers have publicly petitioned for the honor.
One thing is obvious something is happening. The siblings Este, Danielle and Alana began their career doing sets at small eateries with their family. Now they're multi-time Grammy Award hopefuls.
Similar to the best bands, they're a tight-knit gang. Their videos often feature them walking in unison down the roads of Los Angeles. During performances, they perform with such pure joy you find yourself thinking, "I want to be involved in that, too."
"How often on tour that young girls came up to us and said, 'Seeing you perform, I bought a drum kit'," states Alana, the youngest of the Haim siblings. "It is the biggest honour. It is a prize in itself. Our mission is accomplished if we can encourage people to make music."
"Therefore everyone gets an invitation to be the next Haim sister."
Grammy Nod
The group are connecting from their homes, where they're recovering after an lengthy tour in support of their latest album, I Quit.
They're currently celebrating the news it's been in the running for a top rock honor at the Grammys – with Haim the pioneering female band ever in contention for the trophy.
"I follow the lists every year, so it kind of feels like a surreal movie when your name is read out," explains Alana. "I immediately called my sisters to say, 'Am I hearing this correctly or am I dreaming'?"
The significance of the honor isn't lost on the trio.
"We deliberately set out to make a guitar-driven album this time, so it's a huge step," adds Alana. "Yet we're just appreciative for the women that paved the way."
Emotional Upheaval and Candor
The record emerged from a time of personal change. All three sisters found themselves single, and the music captures that odd liminal space where you're relieved to be free, but not entirely ready to start anew.
The themes follow endings and partings. The sisters desire love, but not the specific love they've experienced. You can hear them figuring out in the moment who they are becoming.
"That's a perfect description, yes," agrees Danielle. "I Quit is essentially a slogan. You have to make an effort in blocking the noise and saying, 'It doesn't matter to me what people think'."
Development of Music
That developed confidence required a different sonic direction – more raw and immediate than anything the band had done before.
For Danielle, who helped produce the album, that was founded on the drum sound.
"Drums are such a nuanced thing, and I am so passionate about it," she states.
"'Journey of the drum sound' will be the title of our book," laughs Alana. "Our motto is, our albums cannot begin until we find the right drum sound."
Anecdotes and Shared Laughter
The band's candor inspired the album's marketing, where the sisters revealed some of their romantic horror stories.
One man ended things with Este over a health concern. Alana shared a story of travelling to spend New Year's Eve with someone, only to receive a casual gesture at midnight.
"When you're going through these setbacks, you just feel like there's only darkness," explains Alana. "Thus to be able to laugh at those stories and have them tell you wilder stories, it's therapeutic."
A Confident Legacy
It's not difficult sense a shift in the band. Now, Haim are more assured of their standing in the rock pantheon.
They're major draws, with hit albums and an worldwide fan base.
Yet Haim will consistently be their number one priority.
"We have been performing since I was a young child," shares Alana. "It's like no alternative that we were meant to do. And I'm really fortunate we've made it and we're still kicking."