Edward Enninful discusses Modern Britain: 'A Decline in Tolerance' Than We Were Decades Ago.
An unexpected discovery during a tube journey in 1988 transformed the trajectory of a teenage Ghanaian immigrant to Britain. Scouted as a model, Edward Enninful was swiftly pulled into the city's buzzing 1990s artistic milieu, evolving from model to stylist and, before turning twenty, becoming the fashion director of the iconic i-D.
"It was the height of the Young British Artists – Tracey Emin, Jay Jopling. I encountered Kate Moss at a casting," he remembers. "Then I met Naomi for a cover, and I understood we’d be close. We all mixed across disciplines. Friday rolled into Saturday into Sunday. I long for that spontaneity."
While Enninful may seem sentimental, he is in good company. In recent times, a wistful romanticisation of the 1990s has reached fever pitch. However since that time, Enninful feels a noticeable regression. "I believe, we’re less accepting now than we were in the 90s," he says. "This isn't just this country – it’s everywhere."
Shifting Attitudes
This regression is difficult to overlook: the resurgence of nationalist groups, the reaction against progressive values, and the reassertion of Eurocentric beauty standards. Where once there was the optimism of the previous decade, now a more divisive political personality appears as a possible leader. Furthermore, the Union Jack, once an symbol of cultural optimism, has returned as a polarising symbol.
For Enninful, the solution has long been to celebrate culture in all its variety. This was the core philosophy behind his seminal issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, featuring a diverse array of influential figures from music.
"Individuals with a platform should use it," he comments, discussing those publishing choices. "There is much discussion about immigration; I would not be in this position if Britain were not a open country, if it did not offer my family a home and an opportunity. That’s the Britain I cherished. I trust this period will end."
A New Wave of Consciousness
He takes comfort in the younger generation: "They’re much more aware than we were. They analyse implicit prejudice – I had no concept what that was."
The beginnings of his career would shape a groundbreaking career built on fearlessness and representation. Enninful made history as the first man, first Black editor, first gay man, and first disabled gay man of colour to assume the editorship at British Vogue. His tenure featured diverse covers showcasing people of diverse backgrounds, curvy models, an octogenarian, and people from varied communities. Significantly, sales rose.
"To overlook large portions of the population, it’s more than that you’re excluding people – it’s a poor strategy," he states.
Launching a Creative Venture
He has established his new venture EE72 and its flagship publication, 72, his first major project since departing his previous role. He expresses a desire to continue being a "innovator".
"My nature is to challenge the conventional wisdom. I was born and raised in a place where everybody was black – the doctors, the attorneys, the president. Then we came to England, penniless, and I became the 'other'. I was very shy. My teachers said I’d never amount to anything. Me and my brothers were subject to police stops the suspicion laws … this duality gave me a unique perspective both an insider and outsider."
Defying the stereotype of industry figures as brash and highly strung, Enninful is measured in tone and projects peace. His path has involved hardship, including publicly shared periods of depression and addiction.
He has also endured significant health challenges, having had multiple operations on his eyes, now leaving him with limited vision. "I was in such a time of fear for two years, not working, terrified I was going to go blind. It’s comparable to PTSD; you just exist in a state of dread 24/7. I vowed, if this ever passes, I’m just going to embrace every opportunity that I was so scared to do. I’m not going to confine myself to just being an editor or a fashion person."
The Tate Britain Exhibition
This drive to fit into a box has propelled him beyond the realm that made his name. He is now curating a seminal 1990s exhibition at Tate Britain, showcasing work by a group of pivotal artists and photographers from the era. The show, he says, aims to evoke the decade's artistic collaboration – and give platform to those who weren't given adequate attention at the time.
"Galleries often failed to promote the most relevant talents because they did not have the expected background," he comments.
This project itself functions with a novel approach, forgoing traditional advertising in favour of partnership-based projects. "Our approach is, what can we do together? Is it an event, a podcast? The magazine is part of a greater ecosystem."
Looking Forward Without Fear
Currently, Enninful is regarded as one of the world's most respected creative power brokers. His journey, he believes, is a proof to the power of defying expectations.
How would the Edward of the 90s think of the man he has become? He chuckles. "He would be astonished, but he’d be pleased. At that time I was anti-establishment. I never imagined institutions like Tate were necessarily for me."
He adds. "Nothing is assumed. We lost our home, we fled our country. I nearly lost my vision. So fear is not a factor. People have underestimated me my whole career. But no obstacle is too great once I’ve made up my mind to do something."